A informação é, hoje em dia, o bem mais precioso de uma organização. Saber utilizar e trabalhar estes dados para beneficiar o consumidor, os nossos clientes e a nossa própria organização, é um trabalho essencial e de extrema importância.
Como podemos fazê-lo a partir da informação que consta nas redes sociais, de forma correta? A formação leccionada pela Exponential Learning, em que participámos no dia 04 de Junho no IST, esclarece algumas das nossas dúvidas.
“Big and small corporations are lost trying to figure out who are the main Key Opinion Leaders of their industry in Social Media. What would a company need to do in order to let their marketing departments search through all social media data?
Let’s discuss during this session the experience of building a company dedicated to locating KOPs for their products based on what their target audience is saying. Binfluencer, a Startup based in Madrid has taken this challenge and this session will explain part of the technology used to tackle the problems faced.
This session will help you understand the dimension of the business and technical challenge. Briefly reviewing the basics of Natural Language Processing and becoming familiar with the concepts to apply them in your next project.”